08. November 2021

BIKE24 webshop offers even more exciting shopping experience after relaunch

  • Completely revised design makes shopping easier for customers
  • Clear structures, simplified processes and faster loading times
  • Focus topics and highlight categories provide inspiration

Dresden, November 8, 2021 - Shopping at BIKE24 is now more attractive than ever for bike enthusiasts: The webshop of the e-commerce platform for bicycles, which is one of the sector’s leading players in Continental Europe, has been relaunched with a fresh look, improved navigation and optimized checkout. The result is an even more exciting customer experience for existing and new customers in the booming European bicycle market.

A bright background, a clear layout and emotional images - that is how the BIKE24 webshop has recently presented itself to visitors. After a comprehensive relaunch, the popular contact point for bike enthusiasts now offers an even better shopping experience. This is ensured, among other aspects, by easy-to-use navigation, a simplified payment process and an optimised new infrastructure with higher order capacities and faster page loading times. This enables customers to navigate efficiently and unerringly through the wide range of around 77,000 items from over 800 brands, and to find the right products with just a few clicks.

"As a webshop for cycling fans, we know exactly what our customers want when shopping online for parts, equipment and clothing as well as complete bikes. Quickly finding the items they need and having an uncomplicated journey all the way to checkout are at the top of the list," explains Carsten Wich, Chief Marketing Officer at BIKE24. "That's why we placed a lot of emphasis on simplifying all navigation, ordering and payment functions when relaunching our webshop."

Numerous customers already know exactly what they need when they visit the BIKE24 shop, be it a specific pedal for their mountain bike, a new running shoe for the next triathlon or a sleeping bag for the upcoming trekking weekend. The new navigation, which shows all categories at a glance thanks to the new tidy design, helps them find the product they are looking for with just a few clicks. In addition, there are over 400 filters to make a pre-selection base on size, color, material and other features.

Bike fans who want to be inspired are also well catered for on the new BIKE24 website: On the homepage, ever-changing focus topics invite users to explore different product worlds, while exciting content on the category and subject-focused pages provides users with further information. Highlight segments and seasonal campaigns are also placed in the submenu so they catch the eye directly. This way, the company can showcase it expertise and product portfolio even better than before, as an all-rounder whose range also includes numerous articles for other types of sports and for a wide variety of outdoor activities.

The digital experts also completely revised the ordering and checkout process as part of the relaunch. The shopping cart is now even more accessible than before, and the payment process can be completed quickly and easily.

For its convincing offer, BIKE24 has repeatedly been awarded top marks in customer rankings, achieving e.g. a TrustScore of 4.4 out of 5 points at Trust Pilot. Furthermore, an increase in the size of the average shopping basket and a high rate of repeat purchases demonstrate a high level of customer satisfaction.

In addition to the German webshop, BIKE24's international webshops, and also offer the new look and feel, as will and whose launch is currently being prepared.

Media contact:

Bettina Fries
+49 1722976243

About BIKE24

BIKE24 is one of continental Europe's leading e-commerce bike platforms. The online retailer with a focus on the premium segment is the central contact point for the fast-growing community of bicycle enthusiasts and thus promotes green mobility. Founded in Dresden in 2002 by CEO Andrés Martin-Birner, Falk Herrmann and Lars Witt, responsible for Legal & Own Brands, the company has quickly developed into one of continental Europe's leading companies as well as aglobally active online retailer in this fast-growing market. The online shop offers customers 77,000 products from more than 800 brands. This gives BIKE24 the widest range of branded products in the sector in continental Europe. The online bike platform is already present with three local webshops in Germany (, Austria ( and Spain ( in continental Europe. In addition, the international shop ( supplies customers all over the world.