A passion for cycling

BIKE24 is the one-stop shop for the fast-growing community of cycling enthusiasts, promoting green mobility. Founded in 2002, we have evolved from a specialised online retailer in the cycling sector to one of the leading e-commerce platforms in continental Europe with a focus on the premium segment.

With every complete bike, every pedal and every functional jacket that we sell, we contribute to our customers using their bikes more frequently and thereby travelling more sustainably. Our concept for success not only includes our unique product range in terms of depth and breadth – we also score with our customer-friendly service and lightning-fast shipping. Since many of our team members are enthusiastic bikers themselves, we can also offer our customers top expert advice. All this enables us to address the rapidly growing group of everyday cyclists as well as enthusiastic cycling fans.

The people behind the wheels

Already active in cycling as a teenager, CEO and co-founder Andrés Martin-Birner combined his passion for cycling with his online know-how in 2002, and laid the foundation for BIKE24. Today he is supported by a competent management team: co-founder Lars Witt (legal matters & own brands), Timm Armbrust (CFO), Carsten Wich (CMO) and Martin Wünnenberg (CIO) bring to the management team many years of experience in the online sector in addition to their enthusiasm for cycling.

Andrés Martin-Birner

Founder & CEO

Andrés is a founder and CEO of BIKE24. He started his first business with an online B2B marketplace ... show more

Lars Witt

Founder, Legal & Own Brands

Lars takes care of all legal matters as well as BIKE24’s own brands. When the lawyer and enthusiasti... show more

Timm Armbrust

CFO

Timm has not only been the finance expert at BIKE24 since 2016 but is also an enthusiastic cyclist. ... show more

Carsten Wich

CMO

Carsten’s profession is online marketing. The graduate media computer scientist and digital expert w... show more

Martin Wünnenberg

CIO

Martin has overall responsibility for IT at BIKE24. With many years of consulting experience at Acce... show more

Our success factors

The brands in demand

We carry more than 800 brands, including all the top brands such as Specialized, Garmin, Santa Cruz, Assos and Castelli.

Unique selection

We offer the widest and deepest range of products on the market. In total, it currently consists of 77,000 articles.

High availability

More than 90% of our products are available in our warehouse in Dresden.

Excellent logistics

Thanks to our state-of-the-art automated warehouse, we are able to ship the majority of orders received by 3 p.m. on the same day.

One of Germany’s best online bike retailer

Clients and the media give us top marks. For example, we have a very high Net Promoter Score of 77 or and top ratings on Trust Pilot and other rankings.

Our milestones

  • 2002Founding

    "Andrés Martin-Birner, Falk Herrmann and Lars Witt found BIKE24. A 15-square-metre flat in Dresden serves as the company’s headquarters. "

  • 2010Expansion of the product range

  • 2014New warehouse

  • 2015Investor Riverside steps in

  • 2016CFO comes on board

  • 2017New warehouse technology

  • 2020CMO comes on board & own online shop in Spain

  • 2021IPO & International roll-Out

Facts & figures

Turnover by region

  • 69%DACH (Germany, Austria and Switzerland)
  • 23%Europe
  • 8%Rest of the world

We already supply customers from more than 80 countries. Our focus is on the continental European market, which offers us strong growth potential in the coming years.

  • Employees:approx. 350
  • Articles:77.000
  • Brands:> 800